Campaign Craft

Web Series and Content Campaigns

Messages that Matter

Major campaigns and creative content designed and produced under Shona’s watch include, for the Queensland Police Service,  ‘It Gets Better’, ‘One Step Better,’, ‘Minding Your Ls and Ps’ and ‘Open Doors’ an eight version, multi-language video resource outlining support services for victims of Domestic Violence,  ‘Boundless Duty’ a six part series highlighting Police Officers serving in the state’s remotest police stations, the three part ‘OI’ It’s Your Choice’ online and TVC campaign tackling community violence, as well as Thankyou Queensland celebrating 150 years in policing. For Queensland Fire and Emergency Services the fourteen-part series Back to the Brass Helmet is a standout product, as is the animated social media campaign ‘The Resilients.’